The rise of e-commerce in Colombia.
There is no doubt that in the face of the isolation situation, people have found in online shopping a viable and safe alternative. According to data from GfK, a market research company, it is estimated that in Colombia, the online sales channel grew from 6.4% to 30.5% compared to the previous year. The confinement has made Colombians lose their fear and insecurity when making an online purchase.
And if we are talking about jewelry, surprisingly this has been one of the items that has experienced an increase in sales.
Source: News One
Some experts agree that this is a structural change in consumer behavior and is here to stay. This makes more sense if we look ahead and see a scenario where social distancing will make people feel safer shopping from home and thus avoid traveling to crowded places. In addition, many will realize that they have a whole range of possibilities just a few clicks away.
But is it safe to buy jewelry online?
First we must do some research on the brand. The key is to choose a jewelry store that can offer support thanks to its tradition, permanence in the market, recognition and of course that gives you the confidence that you are buying a product that meets its specifications of quality, fair price and guarantees.
Second, make sure that the website is secure. This is very easy to check, on the left side of the browser should appear a figure in the form of a padlock before the address of the site.
You see? Let's go, you can start looking for the jewel you want. Now, if what you need is advice do not worry, we are always ready to assist you via chat, whatsapp or phone.
Finally, it is important that the website has a payment gateway that guarantees the security of the transactions. In our case you can rest assured that PayU is one of the most recognized payment gateways.
Now you are ready!